Digital & E-commerce Executive - Head Office


Generator is on a journey. Named by Fast Company in the top 50 Most Innovative Global Companies, Generator is one of the world’s leading shared-accommodation and lifestyle brands, earning popularity through its blend of high design, budget-friendly room offerings, and experience-led social environments.

Properties are found in the most central locations in 17 cities across Europe and the U.S. including Madrid, Paris, Rome, Berlin, Miami and Washington D.C. The acquisition of award-winning Freehand Hotels expanded the brand’s U.S. footprint to four more properties and three additional cities: New York, Chicago, and Los Angeles to a total of 20 properties worldwide.

BEING YOURSELF is the key to bringing the Generator story and brand to life.


  • Reporting to the Head of Online and eCommerce, you will lead, execute, and manage the following channel: Google Ads, Microsoft Advertising, Travel Meta search websites.
  • Regularly analyse digital ROI and optimise budget to ensure revenue and traffic targets are being met.
  • Continually evaluating web performance and update the online plan with critical learnings.
  • Creating the programmatic flow for the eCRM journeys for customers through the ESP, with tailored email flows, nurture and lead programs, basket abandonment and behavioural marketing.
  • Support the Ecommerce team and relevant agencies in the auditing, improvement and development of property website content and booking engine, in line with brand standards.
  • Keep the hotel and F&B website updated with accurate information and relevant offers.
  • Ensure all 3rd party channel (OTA’s, GDS channels, directory sites, etc) content is kept up-to-date including property features, amenities, descriptions, images and offers.
  • Support the Ecommerce team with the development, building and roll out of CRM campaigns.
  • Executing the digital road map.
  • Coordinating 3rd party technology and service providers.
  • Drive brand consistency across all channels, ensuring content is curated according to Generators brand guidelines.

Naturally this is not intended as an exhaustive list of duties. Other duties as may be reasonably required will form part of this job description.


  • Excellent with data and possess advanced Microsoft Excel skills. Basic data query and Tableau skills are a plus.
  • Laser-sharp attention to detail, organised and methodical approach.
  • Ability to manage a busy workload and ability to multitask various administrative skills.
  • Interested in digital innovation, latest eCommerce trends, and technical improvements.
  • Knowledge and eventual certification of the following tools is an advantage: Google Ads, Google Analytics, Google Tag Manager, Google Data Studio, Travel Meta Search Marketing platform, CRM and database management.
  • You must be eligible to work in the UK to be considered for this role.


  • Experience at an entry level digital marketing position.
  • Degree in Statistics, Data Scientist, Economics or Digital Marketing.
  • Any certifications with Google solutions listed above is a plus.
  • Experience across hospitality is a plus.
  • A genuine interest and enthusiasm for creative marketing.


  • Birthday holiday in addition to your yearly holiday allocation of 25 days
  • Employee Bounty Program providing opportunities to earn generous financial incentives for new hire referrals with no cap on number of referrals made
  • Company contribution towards gym membership fees for all eligible employees
  • Ideas Award - Quarterly award to double pay for 1 month to employee with most valuable suggestion/feedback
  • Health plan allowing cash back on dental, vision & private GP appointment
  • Employer funded life assurance at two times base salary to cover death in service lump sum payment
  • Employer funded income protection to cover 50% of base salary to cover prolonged absence from work due to incapacity
  • 2 free nights’ accommodation across any of our 19 properties
  • Reduced room rates for staff as well as friends and family members (we operate in 17 locations across Europe & US so your next holiday is sorted)
  • Social events and celebrations calendar
  • Various employee recognition schemes
  • Online learning tools


That's cool. Send us your application in English. If you’ve got questions call us, or check or our social media pages.

Here you may well find the answers to life, the universe and everything, including why there are no penguins at the North Pole. We look forward to hearing from you.

Join Us and help us achieve our Vision!