Amsterdam is a city that encapsulates cool at its core; from attracting all travel tribes to the get-out-of-my-way cyclists, Amsterdam has a strong yet understated air of unruffled forte in its DNA.

Even though everyone is looking for the next best thing in the centre, seasoned Amsterdamers know that the up-and-coming East (or Oost) is the place to be. The bustling area surrounding Oosterpark has become a mecca of experimental cuisines, hidden treasure shops and lifestyle brands that you will fall in love with!

Here are our favourite shops in the Oost. Make sure you tag @staygenerator to be included in our next article!
 
 

DIV 

A short form of ‘Diverse’, behind Div's restored facade you will find a helpful team of experts to assist you with all your style queries and discover items you will fall in love with within this minimalist heaven.

Looking in

On tender hooks

 

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On display

 

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HARTJE OOST

With a passion for the original, organic and local, Hartje Oost will be your one-stop-shop for cool clothes, delicious food and stationary we lusted for days!

It’s (not) hard to be green

 

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Take a seat

 

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Looking in

 

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BIGGLES

Make room in your suitcase for amazing home wear, limited edition shoes and iconic clothing that will become your wardrobe’s hero pieces.

Feel at home

 

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Look out

 

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A soft spot

 

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ALL THE LUCK IN THE WORLD

The centre point of Pinterest-friendly purchases, this will become your favourite destination for reworked and vintage pieces. Be warned, every corner is an insta-trap (this includes their delicious treats).
 

Service with a smile

 

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In the frame

 

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Design details

 

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