Amsterdam is a city that encapsulates cool at its core; from attracting all travel tribes to the get-out-of-my-way cyclists, Amsterdam has a strong yet understated air of unruffled forte in its DNA.

Even though everyone is looking for the next best thing in the centre, seasoned Amsterdamers know that the up-and-coming East (or Oost) is the place to be. The bustling area surrounding Oosterpark has become a mecca of experimental cuisines, hidden treasure shops and lifestyle brands that you will fall in love with!

Here are our favourite pics from our top 5 favourite shops in the Oost. Make sure you tag us @generatorhostels to be included in our next article!
 
 

DIV 

A short form of ‘Diverse’, Div has two stores, one for menswear and the other for womenswear. Behind the restored facades you will find a helpful team of experts to assist you with all your style queries and discover items you will fall in love with within this minimalist haven.

DIV Herenkabinet

Looking in

 

A post shared by DIV. Herenkabinet (@div.herenkabinet) on Apr 26, 2015 at 3:05am PDT

On tender hooks

 

A post shared by DIV. Herenkabinet (@div.herenkabinet) on Feb 5, 2017 at 3:04am PST

On display

 

A post shared by DIV. Herenkabinet (@div.herenkabinet) on Jun 16, 2015 at 10:06am PDT

 

DIV Damesboudoir

When design is key

 

A post shared by DIV. Damesboudoir (@div.damesboudoir) on Aug 24, 2016 at 2:50am PDT

Stand still

 

A post shared by DIV. Damesboudoir (@div.damesboudoir) on May 7, 2016 at 2:01am PDT

Instagram Heaven

 

A post shared by DIV. Damesboudoir (@div.damesboudoir) on Sep 16, 2016 at 5:02am PDT

 

 
Hartje Oost 

With a passion for the original, organic and local, Hartje Oost will be your one-stop-shop for cool clothes, delicious food and stationary we lusted for days!

It’s (not) hard to be green

 

A post shared by Hartje Oost (@hartjeoost) on Apr 15, 2017 at 5:14am PDT

Take a seat

 

A post shared by Ecolifestyleguide (@ecolifestyleguide) on Jan 6, 2017 at 1:11am PST

Looking in

 

A post shared by CafesOfMyHeart (@cafesofmyheart) on Nov 19, 2016 at 4:30am PST

 
 

Biggles

Make room in your suitcase for amazing home wear, limited edition shoes and iconic clothing that will become your wardrobe’s hero pieces.

Feel at home

 

A post shared by BIGGLES (@biggles.amsterdam) on Apr 8, 2017 at 2:04am PDT

Look out

 

A post shared by Middenweg & Linnaeusstraat (@middenweg.linnaeusstraat) on Mar 29, 2017 at 5:13am PDT

A soft spot

 

A post shared by BIGGLES (@biggles.amsterdam) on Jun 10, 2016 at 10:34pm PDT

 

 
All the Luck in the World

The centre point of Pinterest-friendly purchases, this will become your favourite destination for reworked and vintage pieces. Be warned, every corner is an insta-trap (this includes their delicious treats).
 

Service with a smile

 

A post shared by All the Luck in the World (@alltheluckintheworld) on Jan 25, 2017 at 8:09am PST

In the frame

 

A post shared by All the Luck in the World (@alltheluckintheworld) on Apr 14, 2017 at 12:04am PDT

Design details

 

A post shared by All the Luck in the World (@alltheluckintheworld) on Apr 1, 2017 at 3:42am PDT