Insta-Amsterdam: The Top 5 Shops in East Amsterdam


We love exploring the cities we call home through your eyes; in this Insta-round up, we are discovering the best shops around East Amsterdam and seeing all they have to offer

Amsterdam is a city that encapsulates cool at its core; from attracting all travel tribes to the get-out-of-my-way cyclists, Amsterdam has a strong yet understated air of unruffled forte in its DNA.

Even though everyone is looking for the next best thing in the centre, seasoned Amsterdamers know that the up-and-coming East (or Oost) is the place to be. The bustling area surrounding Oosterpark has become a mecca of experimental cuisines, hidden treasure shops and lifestyle brands that you will fall in love with!

Here are our favourite pics from our top 5 favourite shops in the Oost. Make sure you tag us @generatorhostels to be included in our next article!


A short form of ‘Diverse’, Div has two stores, one for menswear and the other for womenswear. Behind the restored facades you will find a helpful team of experts to assist you with all your style queries and discover items you will fall in love with within this minimalist haven.

DIV Herenkabinet

Looking in

On tender hooks

On display


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DIV Damesboudoir

When design is key

Stand still

Instagram Heaven


Hartje Oost 

With a passion for the original, organic and local, Hartje Oost will be your one-stop-shop for cool clothes, delicious food and stationary we lusted for days!

It’s (not) hard to be green


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Take a seat

Looking in


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Make room in your suitcase for amazing home wear, limited edition shoes and iconic clothing that will become your wardrobe’s hero pieces.

Feel at home


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Look out

A soft spot


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All the Luck in the World

The centre point of Pinterest-friendly purchases, this will become your favourite destination for reworked and vintage pieces. Be warned, every corner is an insta-trap (this includes their delicious treats).

Service with a smile

In the frame

Design details


Inspired to book a trip to Amsterdam?

Now that yo have caught a glimpse of what the city of Amsterdam, especially the up-and-coming Oost has to offer, start booking your next trip now